WealthNow × Hunt Services
A Path to a $40M–$60M Exit
Hunt's Services — Tacoma, WA • Multi-Trade Home Services Platform
A Platform Built on 14 Years of Trust
Hunt's Services is a family-owned, multi-trade home services company serving the Greater Puget Sound region. Recognized for same-day service, an industry-leading 15-year warranty, and a team that treats every home like their own.
Revenue Mix by Trade (Target)
Recognition
From $104K to $12M in 12 Years
Organic growth. No outside capital. Built entirely on reputation and execution.
Revenue plateaued at ~$12M in 2022–2024. Not a sign of a ceiling — a sign of operational friction that capital and systems can unlock.
That friction is the opportunity.
Hidden Revenue, Hiding in Plain Sight
An analysis of 11,701 service calls reveals significant untapped revenue. These are not external market challenges — they are internal operational gaps with clear, proven solutions.
Marketing Spend Efficiency Analysis
| Channel | Budget Share | Spend | Revenue Share | Revenue | ROI |
|---|---|---|---|---|---|
| Branding | 32% | $419K | 50% | $4.9M | High |
| PPC / PPL | 66% | $862K | 33% | $3.2M | Low |
| Repeat Customers | 2.5% | $32K | 17% | $1.6M | Extreme |
“This isn't a failing business — it's an underperforming one. The infrastructure is there. The gaps are fixable.”
Private Equity Is Here. And They're Buying.
Home services has become one of the most aggressively consolidated verticals in private equity. Multi-trade platforms like Hunt's are exactly what acquirers are looking for — and paying top dollar to get.
Why Hunt's Commands a Premium
The Window Is Open
PE platforms are consolidating regional home services at record pace. A business at $30M+ revenue with $3–4M EBITDA and strong brand equity becomes a highly attractive acquisition target. The question isn't if the exit happens — it's at what valuation.
Darrell Already Sees the Destination
The owner's five-year business plan articulates a clear vision: grow to $30M revenue, build a world-class multi-trade team, and establish Hunt's as the definitive home services brand in the Pacific Northwest. WealthNow provides the roadmap to get there faster.
Stated Revenue Target: $30M
The H.U.N.T.S. Framework
“The visionary sets the destination. The integrator builds the path. Hunt's has one of the clearest visions we've seen — and the team to execute it.”
— WealthNow Assessment
5 Levers. $6–8M in Additional Revenue.
Every lever is based on identified data, proven industry benchmarks, and the operational infrastructure that already exists at Hunt's. We don't rebuild — we optimize.
Convert Zero-Revenue Calls
42% of all service calls currently generate zero revenue. Implement a structured dispatch follow-up protocol and offer membership upgrades and accessory installs on every visit.
Currently 4,914 of 11,701 annual calls
Membership Program Acceleration
Current membership (Hunt's Care Club) conversion is 2%. The industry standard is 15–25%. A dedicated membership sales process, field incentives, and marketing automation can close this gap.
2% → 15% conversion = 7.5× growth
Average Ticket Improvement
Structured option selling, upsell training, and better diagnostic processes can meaningfully raise average ticket per call across all five service lines.
Industry avg ticket gaps identified
Marketing Reallocation
Currently 2.5% of the marketing budget goes to repeat customers — yet they drive 17% of revenue at the highest ROI of any channel. Shift 10% of budget to repeat and loyalty; reduce overweight on PPC/PPL.
Repeat budget: 2.5% → 10%+
Install Capacity Expansion
Service leads far exceed install capacity. Adding one install team per trade generates direct, high-margin revenue and unlocks referral pipelines. Aligned with the owner's headcount roadmap.
Headcount plan already drafted
Total Revenue Upside
$6–8M additional annual revenue
Combined with existing $12M baseline:
$18–20M within 18 months
Three Years. Four Times the Value.
A methodical ramp across three years — each milestone unlocked by the playbook levers — culminating in a highly attractive exit-ready platform.
* Projections are illustrative estimates based on operational playbook assumptions and comparable home services transactions. Actual results will depend on execution speed, market conditions, and capital deployment. EBITDA multiples reflect current PE market activity in multi-trade home services (2023–2025).
Multiple Paths to Maximum Value
We're not guessing at the exit. The home services M&A market is active, structured, and hungry for exactly this type of asset. Two clear paths — both attractive.
Sell to an established platform
Strategic Sale
A well-run home services company at $4M EBITDA with strong brand equity, multi-trade capability, and established recurring revenue attracts strategic acquirers seeking regional market leaders.
Typical Acquirers
Position as anchor for a broader platform
PE Platform Play
At $5M EBITDA, Hunt's becomes an anchor asset — the platform that PE firms build around. Membership recurring revenue, strong NPS, and operational systems command top-tier multiples.
Typical Acquirers
Current Market Context
Aligned to Win Together
This partnership is built on one principle: the better the business performs, the more everyone wins. No complicated waterfalls, no misaligned incentives. Just one shared goal — maximize the exit.
Deal Anatomy — Sample Exit at $40M
Base Valuation
Agreed starting point — reflects current state
Exit Valuation
Example exit — $25M of value created
How the $25M Upside Is Shared
Owner / Hunt's
WealthNow
“Every dollar we create together, we share equally. Our success is your success. There is no other way.”
Same Business. Two Very Different Futures.
Same team. Same brand. Same foundation. The only variable is speed of execution — and who's in the room to help unlock it.
Path A
Continue Alone
Path B
Build Together
“The business is capable of a $40–60M exit. The only question is whether we get there together.”
Built Together.
“The goal is not just growth. The goal is building the most valuable home services platform in the Pacific Northwest — and giving the team who built it from $104K to $12M the exit they deserve.”